• Marketing Aptitude For IBPS
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  • Marketing Aptitude For IBPS

    Publisher: Balu Publications

    Pages: 19
    Language: English
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Description

This is a special book on Marketing Aptitude for IBPS from the renowned publishers Balu Publications.

Contents
1. Introduction
2. Marketing
3. Marketing Policies
4. Marketing Concepts
5. Marketing Information System
6. Bank Marketing
7. Indian Banking System
8. Marketing Challenges
9. Psychology & Bank Marketing
10. Role of Bank Personnel
11. Marketing Strategies – In depth
12. Phases in Marketing
13. Customer
14. Growth of Indian Economy
15. The First ‘P’ – Product
16. The Second ‘P’ – Price
17. The Third ‘P’ – Place
18. The Fourth ‘P’ – Promotion
19. The Fifth ‘P’ – Process
20. The Sixth ‘P’ – People
21. The Seventh ‘P’ – Physical Evidence
22. Modern Day banking
23. Marketing of Services

Preview download free pdf of this English book is available at Marketing Aptitude For IBPS